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Anthony Richardson

General Manager
P: 03 8615 7254

Anthony is the General Manager of dcs international, assisting domestic clients seeking to expand overseas or international clients seeking to enter Australia or Asia.  Anthony has lived and worked in the UK, Singapore, China and the US over the last decade and has a deep understanding of entering and growing businesses in new markets, particularly within the Asian region.

Anthony’s specialist areas are

  • Development and implementation of business and business unit strategy
  • New market entry – Greenfield, Due Diligence, M&A
  • International strategy development
  • Sales, distribution and channel strategy
  • Brand strategy and market research
  • New product development, price and category management

Anthony has over 10 years experience living and working overseas, having been based in Singapore, London, Shenzhen and Shanghai, most recently as General Manager of DuluxGroup China, leading the entry strategy, including Greenfield set up, acquisition and expansion.

Prior to his role in Dulux, Anthony has also held a number of senior roles including Marketing Director for Yates Australia, Sales Manager for Yates Australia, and Regional Channel Manager for ICI Paints.  Anthony has vast consulting experience across a number of countries (Australia, USA, Canada, Netherlands, Scotland, Australia) for a diverse range of clients including bp, Alliance & Leicester, AMEX, Telstra, Incitec and Ford.

Anthony has an MBA from Monash University and Bachelor of Economics and Marketing.

Country Experience

  • U.K., USA, Canada, Spain, Netherlands, Germany, Australia, Singapore, China, Vietnam, India, Taiwan, Thailand, South Korea, Malaysia and New Zealand.