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David Stafford

Practice Head, Melboourne
P: 03 8615 7215

David leads the Melbourne consulting team at dc strategy with a focus on the practical application of channel strategy and management as a key method of achieving sustainable business growth.

David’s specialist areas are:

    • Channel strategy and management
    • Franchise models, analytics and development
    • Sales and marketing
    • Corporate speaking and board level mentoring

He is one of Australia’s leading channel and franchise experts and analysts, keenly sought out by clients due to his sharp market analysis and business model innovation.

For more than 20 years David has worked in key management roles and as a strategic advisor with leading organisations in Europe, Asia and North and South America. Covering a range of industries, sectors and businesses, David has worked with TXU, Telstra, Dulux, Bankwest, Repco and UTS, leaving an outstanding legacy of achievement.

David’s extensive experience in retail, construction, telecommunications, education, banking and financial sectors gives him a valuable insight into many diverse industries. He is an advisory board member for a number of successful businesses and not-for-profit organisations.