Rod, as founder and Executive Director of dc strategy, is recognised as one of the world’s leading franchise and channel strategy experts. He has over 30 years experience establishing and developing successful networks and brands in Australia, Europe, China, South East Asia, India and the United States.
Rod’s specialist areas are:
- Brand and channel strategy
- Franchise program development & marketing
- Distribution models including licensing and corporate agreements
- Financial services and capital raising
- Personnel and HR strategies
As a key advisor to leading Australasian companies, Rod has transformed many smaller businesses into national and international chains. He is also currently on the board of several national and international franchise networks.
Contributing regularly to major media including television, radio and press, he is a regular speaker at franchising seminars and conferences in Australia, the United States, China, India and Asia. Endorsed by the Franchise Council of Australia to deliver education modules in the FCA/University of NSW Accredited Franchise Executive Program, Rod is also a Visiting Professor of Beijing Normal University, Zhuhai, PRC and a Board Member of the Indian Franchise Association. He develops content for and presents at the US International Franchise Association Certified Franchise Executive Program in the United States. He is also a regular contributor at annual IFA conventions in the United States.
Rod’s involvement in India over many years places him at the centre of India’s franchise industry. He has developed and delivered specific modules of the Franchise Knowledge Series that have been attended by thousands of large and small Indian business owners. He is a Program Director of, and keynote speaker at, Franchise India, the largest annual franchise conference and expo in India.